U.S. Consulate General, Chennai Information Officer Heera Kamboj addressing students of Asian College of Journalism on March 27, 2013 on the topic -аHow Will Social Media Impact Traditional Media? “The true question is not whether social media will impact traditional media, but when it will happen,” said Heera Kamboj, Information Officer at the U.S. Consulate General, Chennai to a group of students from the Asian College of Journalism on March 27, 2013.а She addressed a class of future journalists about “Social Media and its Impact on Traditional Journalism.”
One student stated that social media would not have an impact for another 50 years on print, television or radio; while others predicted it would take 10 to15 more years to see the effects of social media.а Information Officer Heera Kamboj advised the students to utilize analytics to monitor internet and technology penetration rates as possible predictors of a lasting change.
“Whenever the change comes, you need to make sure your professional brand is integrity, accuracy, and honesty,” she went on to say.а “Seek truth and report it fully.а Inform yourself continually.а Be honest, fair and courageous in gathering and reporting the news,”а she added.
She also highlighted the need for aspiring journalists to follow ethics to establish credibility, establish fairness and respect for journalistic norms.а The Information Officer concluded by describing how the Information Officer at the U.S. Consulate can assist journalists in their reporting, as well free research resources offered by the American Library.